The companies building the most powerful technologies often struggle the most to explain what they actually do and why it matters.

​

That intuition led McKenna Cosway to start Resonate.

​

Before founding Resonate, McKenna spent several years leading marketing for emerging technology companies, where she built and scaled marketing from the ground up.

​

She translated complex technologies into clear, compelling messaging while architecting go-to-market strategy and driving demand generation by authentically connecting with customers. 

​

Through this work, she identified a consistent pattern:

​

The more complex and innovative the technology, the harder it was to communicate in a way that people could understand and connect with.

​

Today, McKenna works with innovators to help them connect with the people they’re building for.

​

At the center of her work is a simple belief: technology may drive innovation, but people decide what resonates.